The AI Series
The AI Series
AI is here — and it’s reshaping how we build products. In the AI Series, I’ve been exploring how AI might shape product thinking, product craft, and product practice — from design to code, from features to strategy, and from vision to delivery.
Building with AI
Engineering is evolving — and vibe coding is here.
Vibe coding is the process of building software through natural language and iterative feedback. With AI as a creative and technical partner, we can now write code, build interfaces, and shape applications in entirely new ways. It’s transforming not just how we build — but who gets to build.
In this series of experiments, I’ve been exploring how AI can support product development: turning specs into working prototypes, accelerating front-end builds, and enabling faster iteration and tighter product loops. What once took months, teams, and thousands of dollars can now be done in hours, solo, for under a hundred.
Building AI features
AI isn’t just changing how we build — it’s changing what we build, allowing us to build AI-based feature sets.
In this series of experiments, I’ve been exploring what it means to design products where AI isn’t running in the background, but sitting at the centre of the user experience. That means treating AI as a core feature — one that shapes how users interact, how products behave, and how value is created and delivered.
From personalised experiences to intelligent tools, I’ve been experimenting with ways AI can become the heart of the product — not just a hidden layer, but a visible, intuitive, and integral part of the offering.
Designing with AI
Design is changing — vibe designing is here.
Instead of static briefs or drawn wireframes, we now co-create with the machine. Through a natural exchange of words, sketches, and screenshots, we can shape and refine high-fidelity designs in real time. The result isn’t just speed — it’s a new kind of creative dialogue between humans and AI.
In this series of experiments, I’ve been exploring how AI can support product design: shaping ideas, sketching interfaces, generating concepts, content, and flows — reducing friction and bringing ideas to life faster than ever before.
GenAI
In this series, I’ve been experimenting with generative AI — not just as a utility, but as a creative force. I’ve been exploring the outputs AI can generate, and the products we can build as a result.
From visuals to sounds and beyond, GenAI is expanding what we think is possible — unlocking new ways to imagine, create, and build.
Science Experiments
Science doesn’t just happen in the lab. With the rise of digital products and now the power of AI, we have more opportunities than ever to bring science into everyday life, empowering both scientists and citizens alike.
In this micro-series, I explore science-inspired concepts and experiments that aim to make science more approachable and harness its power for the greater good.
An Evolving Process
The product paradigm has shifted. What once took expert teams months of work can now be done solo — in days.
We are all still figuring out what that means for our product process. On this page, I’ve outlined how my own process is evolving — how I think, prototype, and build in an AI-powered world.