Building AI Features

AI isn’t just changing how we build — it’s changing what we build, allowing us to build AI-based feature sets.

In this series of experiments, I’ve been exploring what it means to design products where AI isn’t running in the background, but sitting at the centre of the user experience. That means treating AI as a core feature — one that shapes how users interact, how products behave, and how value is created and delivered.

From personalised experiences to intelligent tools, I’ve been experimenting with ways AI can become the heart of the product — not just a hidden layer, but a visible, intuitive, and integral part of the offering.