Building Products

I have over 15 years’ experience working at the intersection of product, research, business, and design. Throughout this time, I have spearheaded dozens of product initiatives, working on both brand-new products as well as improving and innovating on existing ones. The following page provides a few examples of the products I have worked on.

Product Highlights

The following section showcases a selection of product work I’m most proud of—projects where I’ve had the opportunity to shape strategy, craft products, lead teams, and bring impactful digital products to life.

Found Concrete

Found Concrete is an on-demand concrete ordering and management platform—think about it as the Uber for concrete.
Found allows users to order, schedule, and manage concrete deliveries across the market with speed and ease. What once took hours of coordination could now be done in just a few minutes.
Found was developed within B-Hub, the innovation lab of Boral, one of Australia’s largest construction materials companies.
Found went on to become Boral’s most successful digital venture, and is often cited as a standout example of corporate innovation in Australia.
I played a dual role across both B-Hub and Found.
At B-Hub, I led the creation of the lab’s product and design practices—establishing working methods, mentoring internal teams, and spearheading B-Hubs key product initiatives.
For Found, I led the product from its earliest concept—a scribble on a post-it—through to a live MVP in market. My responsibilities included:
- Defining core user needs and product vision
- Leading feature development, prototyping, and user research
- Designing the business model and value proposition
- Driving the full end-to-end product design process
I grew Found from a two-person experiment into a focused, cross-functional 10-person product team.
Once the MVP was built and released, I transitioned the product to a full-time product manager.
Over the following years, I was invited back at key moments to help the team improve, evolve, and innovate on the product further.
Found launched as an MVP, moved into a closed beta, and was eventually opened to the public—scaling across the industry and becoming a key part of Boral’s digital offering.
In 2022, Boral shifted its strategic focus toward its core revenue streams and began stepping back from its digital ventures.
While Found remained available, it was significantly scaled back—dropping its broader market positioning and transitioning into a tool used exclusively for ordering and managing concrete from Boral-owned companies.
See here

The Global Heritage Archive

The Global Heritage Archive (GHA) was a virtual reality application that enabled users to explore cultural and historical sites from around the world in fully immersive environments.
Designed to preserve and share global heritage, GHA delivered a powerful, experiential way to connect with the world’s cultural landmarks.
GHA was developed by Meta’s New Product Experimentation (NPE) team—Meta’s internal innovation lab tasked with testing bold new product ideas.
GHA became one of NPE’s most successful and ambitious initiatives, offering a uniquely immersive VR experience unlike anything else in Meta’s portfolio at the time.
When I joined the team, GHA had been in ad-hoc development across multiple internal and external teams but lacked a clear direction. I was brought in to establish product fundamentals and help push the envelope on what the product could be.
- I defined core user segments and articulated a clear value proposition and product vision.
- I shaped the MVP offering and led the development of the long-term product roadmap.
- I ran user research and prototyping efforts.
- I introduced and formalised product, research, and design processes—mentoring and up-skilling the broader team as we went.
Throughout the product’s lifecycle, I was brought back multiple times to lead work on different challenges—each time helping Meta push the product forward in new ways.
GHA was launched as an alpha MVP, and progressed to a closed beta, but was ultimately paused and decommissioned.
GHA was ultimately decommissioned when Meta shifted its strategic focus from the metaverse to AI.
Interestingly, Meta made the product’s intellectual property available to the various internal and external teams that had contributed to it over the years, in the hope that someone might eventually bring it to market.
The product may still see the light of day after all.
Not publicly available.

Entity Management

Entity Management (EM) is a platform designed to track, manage, and regulate Australia’s agriculture-related businesses and export goods.
It enables the Department of Agriculture to oversee, manage and regulate export activities at a national scale.
Each year, Australia exports over $80 billion in agricultural goods. The Department of Agriculture is the federal agency responsible for overseeing this trade.
I led the product management, design, and research efforts across two major initiatives—Entity Management being one of them.
I was responsible for shaping the product from an early-stage concept into a fully functional tool now being adopted across the department.
Key responsibilities included:
- Developing deep user understanding through ongoing research
- Defining product roadmaps and prioritising feature development
- Leading prototyping, design, and iterative testing
- Driving new releases and ensuring user feedback informed each stage
- Planning and coordinating work across the broader team, including engineers, designers, and other stakeholders
In parallel, I helped define and embed the team’s product, design, and research processes—contributing to a more effective cross-functional way of working.
Entity Management launched as an MVP, progressed through a closed beta, and is now being scaled across the department.
It’s widely regarded as one of the most successful, well-designed, and thoughtfully executed products to emerge from the Department of Agriculture.
Entity Management is currently being scaled across the department and is quickly becoming a key product supporting staff in their day-to-day work.
Not publicly available.