Building
Companies
Pebble Design
The Company:
Pebble was a Sydney-based product and design studio. We worked with teams to either explore, test and build new products and services or research, improve and innovate on existing products.
My Role:
I founded Pebble, developed the studio's design, research and product framework and approach, crafted our service offerings and led our key projects.
The Objective:
We believed that when designed well, products and services have the potential to make an immense positive impact on the world. We created Pebble Design to help and empower teams to make great things.
Another aim behind the creation of Pebble was to bring a new approach to the space of design-led innovation. The vision was to bring together the best of product management, strategic design, product design and user research forming a coherent framework and approach.
What we Did:
The work at Pebble sat at the intersection of product, research and design, sometimes focusing on one and often involving all three.
We would help teams define users and needs, develop value propositions, create prototypes and build products. Hand in hand, helped teams break their points of view into assumptions, and then engage in impactful use research to learn and iterate upon their initial perspective.
In addition to running projects, the work at Pebble also involved developing frameworks, tools and frameworks. We hoped that those teams could help not just our team but others, build great things.
Numbers:
We worked with dozens of companies and organisations including (Meta, Found, ABC, and Salesforce).
We developed and published dozens of product, design and research frameworks and templates.
Link:
See here
CrowdFlight
The Company:
CrowdFlight was a short-lived aviation startup. The concept was to create an in-flight digital platform that would utilise passengers’ spare time on flights in order to conduct user and market research.
My Role
I co-founded CrowdFlight and led the company’s product and design efforts. My work involved product management, strategic design and user research.
The Objective
Every day, millions of people from all walks of life spend time on planes. We believed that flights provide a unique, underutilised social capital that could be harnessed for good.
What we did
We tried to build a product that could be placed on the in-flight entertainment systems provided by the airlines.
We envisioned a platform that would enable people to participate in various types of user and market research and be rewarded with frequent flyer points or on-flight food and beverages.
Numbers:
We developed multiple prototypes.
We won multiple startup competitions.
We managed to meet with and gain a positive response from all key players- airlines, market research companies and inflight entertainment providers.
We attained multiple memoranda of understanding from the respective key players.
Link
N/A
Train Tracks
The Organisation:
Train Tracks was a social-impact, not-for-profit, cultural organisation. The project aimed to re-imagine public spaces by introducing music and culture onto and around public transport.
My Role
I co-founded Train Tracks, developed the project’s offering, ways of working and approach, managed the overall team and directed its creative vision.
The Objective
Trains Tracks was created in order to re-imagine public spaces, celebrate Sydney’s creative scene, bring people together and encourage people to take culture into their own hands.
What we did
As part of Train Tracks, we organised large-scale music, arts and culture events in and around public transport.
Numbers:
A core team of 12, an extended team of 50+
Multiple musicians and artists per event.
Participation of up to 1000 people.
About 10 events over 3 years.
Link
N/A